Cours of Visual Merchandiser

The Visual Merchandiser is the professional that you deals with the correct exposure of products in points sale and in the windows of commercial activities, taking care in particular of the setting, the lighting, the graphics, the color and the choice of materials. By applying specific commercial and marketing strategies, this new figure is able to transform the location of products in an effective instrument of persuasion purchase. It is currently one of the most professions requests in the marketing sector and unites not only knowledge of market dynamics, skills communication and organizational skills, but also intuition and creativity.
The training course in 'Visual Merchandising' organized by the VOLTA Institute provides the knowledge and tools needed for conception and the realization of the exhibition space based on the product to sponsor, addressing particular attention to the choice of materials and objects from use for the preparation.