Target
BECOME AN EXPERT IN in Social Media Marketing
The course aims to train professional figures able to design, manage and monitor communication campaigns on the main search engines and social media (Google, Facebook, Twitter), using the most innovative techniques of web marketing and communication on social media. Social platforms allow you to use analytics tools that enable you to track the effectiveness and efficiency of your communication campaigns: Thanks to social media, in fact, companies have the opportunity to reach and target different audiences and stakeholders getting the most from their advertising, reaching just the people with whom they want to connect. Therefore, the experts in social media marketing are fundamental assets in the corporate arsenal as they are able to multiply in a short time the number of users interested in purchasing their products or services.
This didactic path is aimed at the achievement of the certifications Facebook advertising core, Google AdWords and Google Analytics the only recognized in the field, to become part of the group of real professional figures. As an Autodesk training centre, the Volta Institute will provide the certification exam at its authorized centres. If the participant does not obtain a sufficient result, he can repeat the course for free.