Course of Social Media Marketing

The course aims to train professional figures able to design, manage and monitor communication campaigns on the main search engines and social media (Google, Facebook, Twitter), using the most innovative techniques of web marketing and communication on social media. Social platforms allow you to use analytics tools that enable you to track the effectiveness and efficiency of your communication campaigns: Thanks to social media, in fact, companies have the opportunity to reach and target different audiences and stakeholders getting the most from their advertising, reaching just the people with whom they want to connect. Therefore, the experts in social media marketing are fundamental assets in the corporate arsenal as they are able to multiply in a short time the number of users interested in purchasing their products or services.